We were in Lapland for holiday last week (pictures here), and it was very interesting to realise how massified has tourism in Lapland has become (even though of course we were going during the high season). Our flight from Helsinki was using one of the big Airbus 340s that are normally servicing Finnair’s intercontinental routes, and the plane was completely full.
Furthermore, on the way back we saw that there are flights to Kittilä arriving from Manchester & London besides Helsinki. That’s welcome news for the economy of those northern regions.