Stimulating domestic tourism in Mexico


Vive México campaign

Originally uploaded by Chiva Congelado

One thing that really caught my attention during our last trip in Mexico is the huge marketing campaigns to stimulate domestic tourism. There were ads not only talking about Mexico in general but also about specific destinations within the country (paid for by local tourism councils).

With the dry-up of foreign tourism due to the publicity given to several recent events, it’s not a surprise they’re turning to the people already living there first. I didn’t see anything out of the ordinary at all, and enjoyed my trip immensely. Given the importance of the tourism industry to the economy, I really hope people start coming back, as the country has a lot to offer to the visitor.

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