Tag Archives: work

in english

Career planning in uncertain times

Career development
Related to the Me Mindmap for personal development, this is a simple model I’ve used to define what I want in my professional career and especially to evaluate job opportunities.  The weighting of each factor varies per person and also depending on what stage of your career you find yourself at, but at least those are the three main things to keep in mind.

  1. Tasks and expertise: Usually the only thing a job description will contain.  If you don’t like your job or you are not particularly good at it, you will not enjoy it.  Standard stuff.
  2. Team and environment: Depending on the job and the person this might be more or less important. As I am a very sociable person and I have seen what a noxious work environment does to you eventually, I tend to value this quite highly.
  3. Future development and match with own life plans: As said, not everybody wants to “go up in the organization ” (or would be good at it), so your position needs to match that.If there is an area of expertise you want to develop, make sure you can do so in/with your job.

The interesting part is then really listing all the possible influence factors for these three areas and then assigning priorities for each. While it sounds straightforward, it should help you understand what are the things you value professionally to make sure you are happy and perform in what you do.

in english, suomeksi

Digital marketing framework

My friends and former colleagues at Nokia have been talking about the own, bought and earned digital media model for a long time, and it has significantly evolved from its earlier incarnations (for reference see 1, 2, 3 & 4). While the thinking behind the models has been very useful to me when planning and executing marketing campaigns, there is something that has been bothering me for a while about the whole thinking of digital, brazenly exemplified in these columns in the Finnish Marketing and Advertising site (here and here, suomeksi).

The fact of the matter is that both the digital and traditional channels of a brand are at the end of the day talking to/with the same consumer. Furthermore, digital channels, techniques and more importantly, thinking, can and should become embedded in the overall marketing strategy and executions. Nowadays there are different digital activations applicable for outdoor (interactive outdoor), events (solutions such as Uplause), TV (social media as a backchannel), and even print (see Kooaba Shortcut). Therefore digital is not separated from traditional channels, but becomes either the glue that binds them or the spread you put in your bread to give it flavour, be it butter, cajeta, mätitahna or Créme Bonjour ;).

I’ll have to turn this eventually into a deck for further clarity.

in english

Leaving Nokia, looking for the next step

Leaving Nokia

The last day of August was also my last day at Nokia. After 11 years at the company I took the plunge just like some of my friends and colleagues.

A friend who left Nokia some years ago to found his own company has repeatedly said that working at Nokia is the best MBA you could ever have, and I tend to agree.

I worked in global and area roles, executed projects in tens of countries in some cases reaching millions of people in one of the fastest-moving industries in the planet. I shared projects with incredible people and had a chance to see the world. I worked in services product management back in the days of ringtones, in European sales when the N90, N73 & N95 redefined what a smartphone could be, in digital marketing launching internet services and in sponsorships when we ran the partnerships with the Fedération Internationale de Basketball and the World Rally Championship.

Even if it had its challenges, especially during the last few years, I will always be thankful for the chances I had and the friendships I made there. Thank you for the ride and for the lessons learned.

Now it is time to spend some time with my family, recharge my batteries, meet people and start forming an idea of what I want to do next. If the past is any indication, I know it will be tough but great.

If you want to know what I can do and would be interested in offering me an opportunity, there’s always my portfolio and LinkedIn. 😉

in english

Rally Mexico

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Spent a little over a week in Mexico for work. Visited Mexico City for a few days and then drove all the way to León, Guanajuato for the Rally Guanajuato Mexico. A picture summary below, the rest of the photos here.

Flying over Greenland
Flying over Greenland
Hole in one
Mom's hole in one ball
Granja Trepsi
More farm animals for the toddlers
Press conference and party
Press conference with Ken Block and Chris Atkinson
Street Stage in Guanajuato
Available transportation in case rally cars are too fast for you
Cool t-shirt
Cool Cervantino t-shirt
Street Stage in Guanajuato
Rally fans give it all
Street Stage in Guanajuato
Street Stage in Guanajuato
Walking hangover
Walking hangover
SS22 Guanajuatito
SS22 Guanajuatito
SS22 Guanajuatito
SS22 Guanajuatito
Where my family lives
Mexico City suburbs
in english

Jyväskylä & Lahti, Finland

Spent a long weekend right after Mexico in Jyväskylä and Lahti for Rally Finland.  Some of my best pictures and videos below (the rest are found here).

Nokia at WRC
You can follow live every WRC race straight from your Nokia device.
Lahti
Lake in downtown Lahti

Driving to Jyväskylä
Driving back to Jyväskylä

Abandoned mökki
Abandoned cabin in Urria
Closing ceremony
Awards ceremony. Loeb won again.

Overall it was a very nice experience and now I understand why it is one of the iconic races in the WRC calendar.  The only sad part was a small run in with a drunk racist jerk after I had briefly met MP Hakkarainen in my last night in town (“Smile and wave, smile and wave”). And people ask me why I tend to avoid the cities between Tampere and Lapland… 😉