Tag Archives: business books

Recommended book: The Strategy and Tactics of Pricing

Originally uploaded by Chiva Congelado

If you ever end up in a position or project where you need to deal with the intrincacies of price-setting and management, this is the book for you.

This (and other books) is what I’ve been reading for my final project, so I’m sorry if the posts haven’t been so interesting lately, but as you can imagine I’m focused on something else at the moment.

The business books I have read, will read or have used that more or less have defined my current business thinking (of course it will change and I’m still missing quite a bit of topics, give me time):

• The World is Flat: The Globalized World in the Twenty-First Century by Thomas L. Friedman
• The Next global stage: Challenges and Opportunities in our Borderless World by Kenichi Ohmae
• Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge by Geoffrey A. Moore.
• Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Consumers by Regis McKenna
• The Rise of the Creative Class: And How it’s transforming work, leisure, community and everyday life by Richard Florida
• A Whole New Mind: How to Thrive in the New Conceptual Age by Dan Pink
• Out of our minds: Learning to be creative by Ken Robinson