I joined Marketing Clinic, the largest marketing consulting firm in the Nordics, a couple of months ago to help setting up their digital marketing practice. As mentioned in their site, my focus area is integrated digital marketing across own, bought, earned and traded media, its influence through the consumer journey and its relationship with other marketing activities.
The team is a lot of fun and the work is very varied, so it looks like it was worth it to look for the right opportunity after all. If you are a company trying to make sense of the opportunities digital can bring to your business outside of advertising campaign development or are looking for ways to develop your digital marketing expertise get in touch. 😀