Halo 4 Mexico City guerilla campaign

I’m pretty sure some of these executions would break the law in places other than Mexico City, but I found it very interesting that Halo 4 is so mainstream they would consider doing a grafitti guerilla campaign in the city. Some executions below.

Halo 4 guerrilla campaign
“Wake up John, we need you” under a traffic light

Halo 4 guerrilla campaign
Similar execution accompanied by artwork in a building site.

Halo 4 guerrilla campaign
More standard outdoor execution in an underpass. The whole underpass was covered in Halo.

I even saw the slogan stenciled in the main ringroad of the city. Crazy! Although, admittedly, being the marketing manager responsible for that budget must have been a lot of fun ;).

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