Televisa (the largest media company in the Spanish-speaking world) is not a company I have traditionally liked very much due to its very strong ties to the PRI, the party that dominated Mexican politics for 71 years. Their operations have been usually extremely conservative with a tint of monopoly. The company, however, holds the rights for broadcasting the matches of the Mexican national football team together with its main rival, TV Azteca.
My surprise has been that in the year or two they have completely changed their attitude towards the internet, offering some of their TV content for free over the web, broadcasting live some matches of the national team (not the WC), and pushing Facebook and Twitter heavily in their mainstream media.
While I do not have enough information to know whether they have reacted this favourably because they have a solid online strategy or just through fear, it’s nice to watch Mexican news for a change even if the news items themselves are not that nice.