Helping brands think about their social media presence

My colleagues and friends Arto and Dan have been talking about their very own PESH model (participant, enabler, supplier, helper) which helps brands map their usage, presence and possible/required measurements in their social media activities.

If you do social media marketing, it would definitely help you out to check those two posts.  Definitely helps to get your ideas in order, as any good model should. 😉

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