Finnish tabloids

In Finland you will find two nationwide tabloids: Iltalehti & Ilta-Sanomat. The Ilta-rags share a similar tone with their Mexican and British cousins, focusing on the main page on issues that are really not that serious.

The main difference I find between the local versions and others is also their focus on, how can I say it, jealousy. Not only will there be endless features on the Tax circus every year around tax retrun time, but also continuing coverage of the financial dealings of “celebrities” and other individuals.

This envy-as-a-social-phenomenon is something I hadn’t given much thought to unil I read Juoksuhaudentie, a novel about the Finnish dream of having a house of your own. The chapters where we see what the neighbours think about the main characters are quite chillng, as not only they disapprove completely, but express it freely and want to make their lives more miserable.

This kind of attitude is something that I tried to get rid of, as in certain circles where I grew up it can be quite common. I know in the case of a novel it’s just fiction, but are people really like that? Maybe it’s just human nature…

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