This is a marketing campaign for Kauppalehti, the leading Finnish business daily that brings forward the labour shortage in Finland. The English language version of the online component of the campaign is actually quite bad, whereas the Finnish one has real content in it. I guess that contrary to what the campaign seems to be about, they didn’t care too much about the immigrant / foreign audience after all.
Funnily enough, there was a completely wasted bum/drunk just next to this ad, but I couldn’t bring myself to take that picture. I guess it would have been too poignant of a social commentary.