Even though certain sectors of society rant against neoliberalism and whatnot, the truth is that Mexico has become a rather consumerist society. Everybody is trying to sell you something in TV, in the street and even when you're driving as the photo shows. Status is more and more about what you own, less and less about who you are.
At least it means that the economy (at the macroeconomic level) is in good shape with the Mexican Peso being surprisingly strong.