Finland is a very egalitarian society, as anyone who has visited Helsinki can attest to. Given that it is also a relatively affluent society, I have somehow come to the conclusion that maybe some Finns (especially of the younger generation) cannot relate to poverty anymore, as they don't necessarily see it (if Kontula & Suvela are the worst the country can throw at you, you're not doing so bad). Or rather, some cannot see it as something that could happen to them, and "if it can't happen to me, it isn't real".
This is especially interesting since Finland was not such a well-off country until the 80's, and even in the 90's there was a terrible economic crisis. How can people so easily forget?