Genomics for the masses.

Basically, by giving a sample of your DNA you can get answers about what is your real risk for heart disease or where did your ancestors come from, for example.  I'm just reading an article in Wired, where they explain how these genetic analysis are available for consumers for 1,000 USD a piece.  Whereas I would definitely like to know this information the consequences of it being available are enormous.  Gattaca anyone?