Sometimes marketing gets it wrong…

You’ve all heard the stories about the Mitsubishi Pajero (which is not sold with that name in Spanish-speaking countries because then it means the Mitsubishi Wanker), the difficulties when translating slogans and so on…

Eating in a corporate canteen, I noticed that in a drive to improve service they also changed the names of their different sections, so “World cuisine” became “Be global”, the vegetarian section became “be green”, etc. The problem is that the grill section became “be grilled”. I wonder why it looked so empty. 😉

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