The business books I have read, will read or have used that more or less have defined my current business thinking (of course it will change and I’m still missing quite a bit of topics, give me time):
- The World is Flat: The Globalized World in the Twenty-First Century by Thomas L. Friedman
- The Next global stage: Challenges and Opportunities in our Borderless World by Kenichi Ohmae
- Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge by Geoffrey A. Moore.
- Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Consumers by Regis McKenna
- The Rise of the Creative Class: And How it’s transforming work, leisure, community and everyday life by Richard Florida
- A Whole New Mind: How to Thrive in the New Conceptual Age by Dan Pink
- Out of our minds: Learning to be creative by Ken Robinson
Related posts:
- FU Business School I was talking with a guy who runs a biotech...
- Books Leonardo left a comment asking for more information about my...
- Doing business in Mexico A French friend of mine who worked for Air France...
- Recommended Book: The Flight of the Creative Class I've followed Richard Florida's theories for a few years. Building...
- Favourite sci-fi books Part of the sci-fi collection Originally uploaded by Chiva Congelado...
o,i have read a little bit of THE WORLD IS FLAT as well. i kown some companys give the book to their employees to improve them. but i am too lazy to read through it.